Those who would walk into your home or office trying to sell insurance are indeed bringing bad omen where they would say “what if “the unfortunate or the unforeseen happens.
They would additionally inquire whether you have the resources to recover from the loss, or if the worst happens, whether your loved ones could bear the issues of the future.
The questions are many and if you are convinced, most of us do, we would take out an insurance policy and cover ourselves with a compensation blanket.
Today that has somewhat changed with online websites selling insurance of many types and it is important for these companies to ensure that they strategize their online efforts.
Visitors coming to their landing pages need to be told what is on offer in the least possible ways, but limited to words, images and possibly video.
We look at some of these success stories, which have great landing pages and get constant leads online .
#1. State Farm home insurance landing page
Statefarm insurance landing page
The headline does not look as impressive as it should be
The by headline does some help because it provides a benefit
The logo being linked to the homepage does not do justice
The homepage is primarily targeting parents
A car for the young lad presumably with insurance
The USD 500/- saving is highlighted but no further information
As to how this benefit of USD 500/- could be availed is not told upfront
CTA – Call to Action is there but could be more forcefully presented
The landing page provides less information and is not catchy enough
#2. Esurance insurance lead capture page
Esurance Landing Page
No clutter of words
Kept very simple
Addresses the visitor directly with a “You”
The CTA is prominent
Easy to navigate
Savings advice as bullet points, this creates interest
#3. AARP insurance quote landing page
AARP Landing Page
Too much of information is also crowded
It looks like they are telling too many things at once
The splash of colors is ok
The CTA button could have been better in another color
Visitors may not read everything
Some salient points would have been sufficient
When there is all this information visitors may move onto other sites to compare
Minimum but important points and CTA should do
#4. ObamacarePlans.com health insurance landing pages
Very simple and open
A question at the top, a relevant one
The answer is provide, a good one
No clutter of words
CTA is kept n abeyance
A more forceful CTA would have allowed quick reaction
#5. Farmers life insurance landing page
Farmers Insurance Landing Page
A landing page would need to give something
There is none in this
Visitors like a quick reward
Only then would they be jolted to act
CTA is prominent
The “Smart Home” is a bit confusing
#6. Travelers auto insurance landing pages
travelers.com Insurance Landing Page
Too much of the same color – Red!
The CTA button could be missed in the melee!
The lower part of the page has a clutter of information
This clutter does not do justice to the top of the landing page
The SAVE in the landing page is lost at the bottom
This should have been the focus
#7. Aflac landing pages for insurance agents
aflac.com Insurance Landing Page
Looks too crowded
CTA is a “continue”
Should have been just one click to engage
The landing has too much to say
Visitors would not have the time to read all of it
By the time a visitor reads a few of the sentences he would have got bored
#8. Allianz insurance landing page
Does not look simple but full of information
The CTA should not mention “next” that is confusing
A simple click, should have been effective
A contact telephone provided, that is good
The visitor needs to do many things
That is something they will not do
Too complicated landing page
#9. Geico lead capture page
Geico Car Insurance Landing Page
Simple very little text
The gecko tells all
CTA is the objective
No unnecessary information
Interest is generated with simple information
The little information provided stands out well
Is it too simple to be true? Would it digest well, it would!
#10.Colonial life landing pages for insurance
A collective policy statement
Very well presented with information
Directed at companies
They would know what they would be offered
The design is simple
Message is well presented
The CTA is the objective
It details all information needed
#11.insuratrip.com
insuratrip.com Landing Page
This landing page fits into the mobile screen
Most landing pages do not
Mobile devices are being proliferated and needs to be accommodated
It is the future and cannot be ignored
This landing page does it well
Most searches are done on mobile devices hence this is important to understand
Everything is simple and clear on the small mobile screen
No scrolling down
The CTA is on the landing page
#12. AIG Direct
AIG Direct Landing Page
A very clear and precise message on the headline “protect your family”
We love our family so there is a message that would hit right into our heart
An option with a benefit s given next
Information upfront
Trustworthy statement
No hidden agendas
Bona fide information on the table
The CTA is good with the word “Get Quote”
That should draw an immediate response
#13. AllState
Allstate Landing Page
The value message on the landing page is impressive
A “saving” is the keyword and everyone likes that
The CTA is satisfactory but could be better
The image s good as well with an informal flavor
A substantial saving of 45% is offered
That should trigger immense interest
It is for safe drivers so there is no catch in it
Trust is displayed with an offer to a specific segment, “safe drivers”