The main goal of any business is to get as many sales as possible. We are sure you understand the importance of having the more customers. But to achieve that, you must fell and understand your target audience, and give it what it wants and in a way it wants. To achieve the better results, the good option is to build a sales funnel.
Building the automated sales funnel is not an easy process and very often it requires a lot of time and efforts, as well as specific knowledge. Are there any tools to automate the process? In this article, we will give more details about the sales funnel itself, tell about the major steps to build a sales funnel for your business and review 7 best tools to automate the process of sales funnel building.
The sales funnel is the way that buyers pass from recognition of the product to its purchase. In marketing, there is a model of consumer behavior called AIDA, which describes the sequence of human reactions before making a purchase:
All these reactions most often are the stages of the sales funnel creation process.
Why do we need a sales funnel and how to work with it? The sales funnel is an excellent marketing planning tool.
Using the sales funnel, you can make such useful conclusions:
It is important to understand that at the first stage of the funnel, the number of prospective buyers reaches its peak, but at each following stage, they are becoming less. That is, at each subsequent stage you will have fewer visitors than at the previous one. And if you want to increase the number of actual buyers, then you need to work hard at those stages of the funnel where you lose the greatest number of people.
For online stores or other online services, the sales funnel is the path that the user passes from a visit to your site (“Visitor” status) to purchasing your product (“Buyer” status). In this case, the sales funnel looks like this:
This is the preparatory stage where you work on your product and service as much as possible and formulate your unique trade proposal.
In your offer, you should clearly state what exactly you are offering, what benefits the buyer will receive and how you differ from competitors.
When your offer (product or service) is ready, you can proceed to direct actions and stage-by-stage to build a sales funnel.
Cold contact is a term that indicates the potential range of potential customers.
This concept is often attributed specifically to network marketing, but it is quite correct to apply it to trading in general. Profits depend on the number of cold contacts: the wider the range of potential buyers, the greater the chance to get a deal.
Getting contacts is also a science, as well as competent work with an offer.
If you attract customers through direct human contact (direct sales), to get “cold” customers, you should pay attention to the following points:
The methods of real communication can be transferred to the Internet space: if you are able to establish relationships in real life, then it will be even easier for you on the Internet.
A real smile, of course, will not be replaced by emoticons, but the general style of negotiating or building a presentation on the site should always be easy.
This is a necessary stage to improve the conversion. Involving users in the conversion funnel in Internet trading is a new area of marketing that has been sufficiently studied.
The network constantly creates and implements the new information and digital technologies to increase profits for companies doing the electronic business.
Ability to work with objections is another thing that has been successfully applied to any trade. The seller determines what objections he can hear from the buyer and prepare answers to them in advance. In fact, he must neutralize all his fears and doubts, persuading a person to buy a product or service.
It is better to do it gently and subtly, although in some cases aggressive methods will be productive.
In modern marketing, persuasion is based on indirect methods. Having made a purchase, the buyer believes that it was his conscious choice, in fact — the acquisition was the result of a complex psycho-emotional process, which was led by the seller.
The success of the seller and the marketing system in whole is determined by the number of closed deals. This is the main indicator of effectiveness.
In the sales funnel model, the number of contracts (purchases) is the lowest value and it is the most indicative.
The higher the ratio of the number of purchases to the number of offers, the more productive is the work of the seller, site or store. You can analyze the results at any stage of the funnel. Ideally, there should be no sharp jumps in the indicators.
A number of participants in the chain: offers — cold contacts — interested people — contacting customers — buyers, of course, decrease as each new stage but the result must necessarily demonstrate the overall conversion rate of the funnel.
To increase the conversion, that is, to make the real buyers of interested buyers, is possible in many ways. The following options affect the purchase:
There is a number of programs and services that allow you to build the sales funnel as accurately as possible and then analyze it using statistics and reports. Do not ignore such services, because manually you will never exactly determine:
When employees work with special funnel programs, they fill in the data for each specific deal. Due to this, all the stages are carried out automatically. Necessarily, the application fixes the sources that provided the information about the company to the customer. Separately, it creates a list of those who participated in the deals. Finally, it pays attention not only to demand but also to the satisfaction. Such an analysis makes it easier for the seller to assess the activities.
Best automated marketing and sales funnel software systems for small business
Now it is time to review 7 best tools to automate the sales funnels software for your business. Make sure to try one of them.
It considered the best service for those who never created the sales funnel before. It has a very clear interface and provides more than 40 templates, as well as 9 effective sales funnels. You just choose what goal you are going to achieve and system helps you to create an effective funnel step by step. What types of funnels can you create on the platform?
Each created funnel includes a lot of automated tools and allows sending emails, generate ads, promote videos, campaigns and many more. All that will help your business to attract a lot of new sellers.
The service has two payment plans: quite limited for $97 and unlimited for $297 per months. Additionally, you get first two weeks as a trial period.
First of all, this service is well known for its lead page generator. But in fact, it provides a lot of features that help any business owner to create and run the sales funnel. Maybe the tools are not so well systematized as with Clickfunnels but you get all the necessary for building your effective sales funnel.
Leadpages offers a very intuitive interface and dozens of ready-made templates to create landings, upsell, launch, thank you, 404 pages, and many more. You will be able to add a lot of different elements like countdown timer, videos, ads, etc.
There are three plans available: Standard ($25/mo), Pro ($48/mo), and Advanced ($199/mo). The more expensive plan, the more tools you get.
If you are looking for a solution to prevent customers loss, TraceMyLead is a great offer. The developers promise that with their product, you will be able to fully control your sales funnel and get a lot of new buyers whom you will not lose. You just have to be attentive.
What can you do with the service?
There are 5 plans available to subscribe:
Basic features are available even in the bronze plan. You are able to select the plan according to your needs and budget.
The tool is especially effective if you run Facebook ads campaign. Of course, it will be useful in many other situations. It helps to measure how your sales funnel works and identify all weak places which must be improved. Also, it helps to find out the real Click Per Value and Cost Per Acquisition. With FunnelDash, you will be able to control your budget very effectively.
The service offers Basic, Pro, and Agency subscriptions. They cost $999 per year ($99 per month), $2999 per year ($299 per month), and $11,999 per year respectively. The basic plan is quite limited but will be enough for a small business.
HotJar is an online service for website analytics and feedback accumulation. It is designed to help you understand the needs of visitors and increase the conversion. The system is suitable for UX and UI designers, developers, managers, analysts, marketers, etc.
HotJar features:
The company provides a number of personal, business, and agency plans:
This is a platform, an online service that offers a complete solution: email marketing, marketing automation, and CRM system, all in one place.
It is sometimes compared to email marketing services, then to marketing automation services. If you compare with the first — it’s like comparing apples with tomatoes. Because the capabilities of Active Campaign far exceed the functionality of the classic email newsletter service.
If you compare with the marketing automation services, then having the main functions, the is much cheaper than the famous services from the TOP-10. As a result, we have a service for small companies that provide a very competitive and up-to-date set that will satisfy the demands of the marketing department of a small company. Additionally, you get an embedded CRM system and ready integration with other widespread online services. With Active Campaign, you can do drip marketing and Lead Nurturing which becomes a trend.
Its prices vary depending on the number of contacts and start from $17 per month if you have 1000 contacts.
This is one of the best tools for managing the sales funnels and marketing automation. The tool is fully featured and offers a lot of capabilities:
The pricing depends on many factors and starts from $25 per month. It is really not much, so the service will be affordable even for small companies.
We found out how to build a sales funnel and what services are the best to automate the process. Which one you think is the best for you?
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View Comments
how do you warm up cold traffic from say FB or some other social media source??
How do you warm them up? Easy create appealing content and advertising strategies with your leads/emails/articles and so forth.
Learn how such wording and colors affect people. Study the people who are making it out there. There really is no hidden gem that all these so-called people are claiming.
Most of the time its right in front of you the way they are selling to you making you want to buy.
Sales funnel: The product is part of a sales funnel which includes up to 12 other products.
And should I go ahead to promote this single product?
Any recommendations on best email auto responder for noobs and funnel building info or software or tutorials? Thanks guys
For my sites I just use Mail Chimp due to the fact its free for 2000 subscribers. When you are creating a site you want to make sure you put all your accounts into their own section. So later on you can sell it all together
How do you guys figure out what type of epic lead magnet to give away? I want to make a simple affiliate funnel and hopefully I can write somewhat alright emails in the follow up to be making some money
research - speak to your target and ask them what thing will change their lives right now (make that into a lead magnet
How much do you charge To build a fan club funnel to a paid sub funnel to log in for content end?
What kind of quotes have you received for funnels ?
Quick question which is better for directing paid traffic and FB page traffic - WP site or funnel landing page? Or not much of a difference. Thanks and glad to be here!
There is really not much difference You can make WP sites look exactly like landing page funnels. I would say in the end its how well your content is written that is what will generate the sale
Can someone recommend a good platform for affiliate marketing or funnels? I may have to leave my current provider for lack of support. Thanks.
I use Wordpress & Aweber.
Wordpress for creating websites and landing pages.
Aweber for collecting emails and sending emails to my list.
I am new to affiliate marketing. I would like to learn how to build a bridge page using Click Funnel for an affiliate link. Does anyone have some info on how I can learn this step by step?
Please and Thank you
Hi The bridge funnel is 2 step already on your back office. you can clone this and do the way you wanted it to be
Hey guys what is your landing page and funnel building favorite? I saw almost all of the offers on the market and i am only more confused
I like lead pages